Desigual Transforms the In-Store Customer Experience with Docker Enterprise

David Friedlander

Dec 20 2018


At DockerCon Barcelona, we awarded Desigual with the first ever Rising Star Docker Customer Innovation Award. The Desigual team earned the award by building a brand new in-store shopping assistant application in just 5 months thanks to Docker Enterprise. The digital shopping assistant is already deployed at over 100 stores, and is being rolled out to all of Desigual’s 500-plus clothing stores worldwide in the coming months.

In this 2 minute video, Desigual gives the highlights of their story:

The Desigual team analyzed existing sales data and found that of lost in-store sales, 60 percent were because a particular size was out of stock, and 40 percent were because a product wasn’t available in the catalog.

They wanted to create a customer-first shopping experience that would stand out among retail clothing brands and help store associates recommend alternatives to customers. To do that, they needed to tie multiple elements together: Store point-of-sale (POS), the online catalog, mobile capability, and personal attention through the shopper profile.

Mathias Kriegel, IT Ops Lead and Cloud Architect, and Joan Anton Sances, Software Architect, discussed the project and why they selected Docker Enterprise in their presentation at DockerCon Barcelona 2018.

They selected Docker Enterprise because it gives them enterprise-grade support and has let them create a secure and reliable software pipeline. It also met their need for Swarm and Kubernetes support, along with multi-platform support since the application has both .NET and Java components.

Desigual has shifted software development to a DevOps mentality and can now roll out updates or new software much faster and more reliably, even with a sophisticated technology stack that includes TIBCO enterprise software, Java, .NET and Android mobile components.

While all of Docker’s customers are starting to change how their software development and deployment process works, Desigual’s innovative thinking and customer focus stands out. Congratulations to the Desigual team for winning our 2018 Rising Star Customer Innovation Award!

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